How is Route 66 connected to the rise in tourism in New Mexico?

Route 66 significantly contributed to the rise in tourism in New Mexico by acting as a major thoroughfare that attracted travelers eager to explore the diverse attractions the state had to offer. The highway, often referred to as the "Main Street of America," facilitated access to various cultural and natural landmarks, such as the Native American pueblos, beautiful landscapes, and historic sites unique to New Mexico. As more tourists traveled along this iconic route, they were drawn to stop in the state, experiencing its rich history and culture firsthand. This surge in visitors resulted in greater recognition of New Mexico as a desirable travel destination, ultimately boosting the local economy through increased spending by tourists.